As we step into February 2025, the confectionery landscape in the United States is brimming with exciting new releases. From innovative collaborations to nostalgic revivals, candy enthusiasts have a plethora of treats to indulge in. This month, we’re seeing unique flavors, limited-edition sweets, and some bold new takes on classic favorites.
Whether you’re a fan of strawberry candy, giant gummy candy, or crunchy chocolate treats, there’s something new to try, but would the year bring a new hit like the Dubai chocolate? Here’s a curated list of the most anticipated candy launches this month:
1. Kit Kat’s Cotton Candy Flavor
Kit Kat has introduced a whimsical Cotton Candy flavor, exclusively available at Costco. This variant, which many candy fans are anticipating, features the classic crispy wafer enveloped in a sweet, pastel-colored cotton candy-flavored coating. Packaged in a 100-count variety bag alongside milk chocolate and vanilla flavors, this release has garnered mixed reactions. While some find it delightfully nostalgic, others feel it’s a tad too sweet. Availability is limited, and there’s no word yet on a broader distribution.
2. Reese’s Pieces Bark
Reese’s is expanding its lineup with the introduction of Reese’s Pieces Bark. This treat combines rich chocolate bark embedded with Reese’s Pieces Minis and roasted peanuts, offering a delightful blend of textures and flavors. Available in both six-ounce pouches and 3.1-ounce grab-and-go bags, this product is set to hit shelves nationwide this month.
3. M&M’s Strawberries and Creme – A New Twist on Strawberry Candy
M&M’s is embracing the Valentine’s Day spirit with its new Strawberries and Creme flavor. This limited-edition strawberry candy features a creamy white chocolate center infused with strawberry flavor, coated in a crispy candy shell. Perfect for gifting or snacking, this release caters to both chocolate lovers and fruit-flavored candy fans…and it’s also a fine companion for your popcorn to make a movie evening.
4. Blue Bunny’s Chocolate-Covered Strawberry Scoopable
In time for Valentine’s Day, Blue Bunny has brought back its popular Chocolate-Covered Strawberry Scoopable ice cream. This seasonal favorite combines creamy strawberry ice cream with fudge swirls, strawberry slices, and chocolate-flavored chips, mimicking the classic treat. Available at retailers nationwide, it’s a delightful indulgence for ice cream lovers.
5. NERDS Gummy Clusters Berry
NERDS has expanded its Gummy Clusters line with a new Berry flavor. This innovative candy features tangy, crunchy NERDS candies surrounding a sweet gummy center, delivering a multi-sensorial experience. The Berry variant has been recognized for its product innovation, winning the Canadian Product of the Year 2025 award in the “Sweet Gummy Candy” category.
6. Giant Gummy Candy Craze – XXL-Sized Treats Hit the Market
A new trend taking over candy aisles is giant gummy candy. Several brands have launched oversized gummy treats, including massive gummy bears, snakes, and even life-sized gummy hearts just in time for Valentine’s Day. These jumbo-sized sweets offer a fun and shareable candy experience, making them a hit for parties and social media trends.
7. Haribo’s Gummy Strawberries – A Juicy Addition to the Gummy Family
Haribo is bringing a fresh twist to fruit-flavored gummies with their new gummy strawberries. These soft, chewy candies are packed with real strawberry juice and shaped like plump, ripe strawberries. Designed to appeal to fans of fruity candies, this release offers a burst of natural flavor combined with Haribo’s signature gummy texture dating back to the start in 1922.
8. Hershey’s Easter 2025 Lineup
Hershey’s has unveiled its Easter 2025 candy collection, introducing several new treats:
- Kit Kat Bunnies: Snack-sized, bunny-shaped Kit Kat candies featuring the classic crispy wafer layers and milk chocolate.
- Reese’s Peanut Butter Cups with Spring Sprinkles: Traditional Reese’s cups adorned with colorful spring-themed sprinkles, available in various shapes and sizes.
- Reese’s Peanut Butter Carrots: Carrot-shaped milk chocolate candies filled with creamy peanut butter.
- Twizzlers Bunnies: Cherry-flavored, bunny-shaped chewy candies, perfect for the season.
These festive treats are set to make Easter celebrations even sweeter.
9. Mars’ 2025 Innovations
Mars Wrigley has announced several new products for 2025, catering to evolving consumer preferences:
- M&M’s Peanut Butter & Jelly: A nostalgic twist combining berry-flavored chocolate with a smooth peanut butter center, reminiscent of the classic sandwich.
- SKITTLES POP’d: A new take on the classic candy, offering a crunchy, crispy texture with the familiar fruity flavors.
- SNICKERS Dark Ice Cream Bars: A decadent treat featuring caramel, peanuts, chocolate-peanut butter ice cream, and dark chocolate.
These innovations aim to provide diverse textures and flavors to delight candy lovers.
10. Reese’s Red Velvet Peanut Butter Cups
In celebration of Valentine’s Day, Reese’s has introduced Red Velvet Peanut Butter Cups. This limited-edition treat features the classic peanut butter filling encased in a red velvet-flavored creme and milk chocolate combination, offering a festive twist on the beloved candy.
11. Jolly Rancher’s New Offerings
Jolly Rancher is set to release two new products:
- Chewy Poppers: Triple-layered candies with a crunchy shell, chewy core, and fruity center, providing a burst of flavor in every bite.
- Freeze-Dried Candies: A modern twist on traditional candies, these treats offer a unique airy and crunchy texture while retaining the brand’s signature fruity flavors.
These additions are expected to hit shelves in early 2025, expanding Jolly Rancher’s fruity candy lineup.
12. Lemonhead Ropes
Lemonhead is introducing Lemonhead Ropes, a new format featuring long, chewy ropes with a tangy lemon flavor and a light yellow filling. This product offers a zesty twist on the classic Lemonhead candy, appealing to both nostalgic fans and new customers.
With so many new candies hitting the market, February 2025 is shaping up to be a dream month for candy lovers. Whether you’re excited about trying strawberry candy, indulging in giant gummy candy, or snacking on some juicy gummy strawberries, there’s a sweet treat waiting for you.
Which of these new releases are you most excited to try?
Leave a Reply